While I haven’t always agreed with American Apparel’s advertising methods, this stood apart.
To me American Apparel was just a standard t-shirt company marketing their products with the usual “sex sells” motif. It wasn’t until a recent trip to LA where I learned that their institutional interests aligned with my personal conviction to help a community.
This Los Angeles based company has launched an immigration reform campaign for some time now, and their stance on the issue is quite remarkable for being a corporate organization. According to their website, as early as 2003 they have been vested in printing pamphlets and running ad campaigns that educate people on immigration.
At first hand I was skeptical: corporate company preaching immigration reform-wait-let me guess-they probably have operating sweatshops. But after researching a bit more I came to learn that American Apparel tries to offer their sweatshop free employees the best possible benefits.
I was impressed to learn that this company really seems to care about the issue of immigration. Check out some of their website and pamphlets to see how this corporate company’s campaign aligns with our non-profit organization’s projects.