News Clips Jan. 27, 2010

Imaginative 2010 Census Spot from Shilo and GlobalHue Latino Invites Viewers to Build Communities of Their Dreams

A new spot for the U.S. Census Bureau aimed specifically at the country’s growing Latino community began airing nationwide last week, with the goal of increasing the participation of Latin Americans in the 2010 Census. The colorful, warm and imaginative spot is a key component of an integrated campaign from GlobalHue Latino targeted to America’s Latino population, which consists of nearly 47 million people and comprises the country’s second largest (and fastest growing) ethnic group. Artfully combining live-action cinematography and stylized animation, the :30 “Community” spot showcases the full talents of the filmmakers from U.S. creative production company Shilo.

Census using media to ease fears in Latino community

For the Census Bureau, short-term memory lasts 10 years.

And it was a decade ago that the nation’s Latino community was undercounted by an estimated three percent, according to the Washington Post, with many Latinos afraid Census workers would report them to immigration authorities.

Lack of immigration reform protested in D.C.

About 150 activists gathered Tuesday in front of U.S. Immigration and Customs Enforcement headquarters to deliver a “State of the Union” address that protested what they consider a lack of progress on immigration reform.

Holding signs and loudspeakers at a noon rally, the group of community organizers, advocates and faith leaders chanted “Si, se puede” (“Yes, we can”) before about 20 of them joined hands across 12th Street SW near Maryland Avenue, blocking traffic. They sat on the road and waited for police to bring out their handcuffs.

Consumer Reports releases buyer’s guide in Spanish

The most recognized name in product testing and reporting — Consumer Reports — for the first time has published its long-popular annual buyer’s guide in Spanish.

The 334-page guide, titled “Guia de Compras 2010 de Consumer Reports,” provides the same ratings and reliability data as the English version that sells more than 90,000 copies yearly. All 4 million subscribers to the magazine also receive one.

The guide hit bookstores and retail outlets Tuesday.

Read more:

Why the Federal Government Can’t Recruit and Retain Hispanic-Americans

The U.S. is subject to powerful cultural forces rooted in demographics and ethnicity. Nowhere is the influence of these cultural crosswinds more evident today than in our growing Hispanic population and its increasing claim on a share of the American Dream. By the numbers, Latinos are the dominant minority group in the nation, totaling more than 15 percent of the population, a proportion that continues to grow at an unprecedented rate. They make up just under 13% of the U.S. workforce nationwide, certainly a significant portion but still lagging their overall share in the American population.

Democrats can’t use the tactics of 2008 to reach out to Latino voters in 2010

The news that the White House had brought back David Plouffe, Obama’s former campaign manager, and the one person largely credited for getting Obama the presidency, had me wondering just what was he going to do to help Obama regain political traction.

In fact, these “uninspired” voters are projected to be the 2010 election drop-off voters and according to an excellent analysis by Women’s Voices, Women Vote, the Democrats may have a steeper uphill battle to climb than just bringing back David Plouffe.

According to Women’s Voices, Women Vote, (WVWV) what was seen in the mid-term elections in New Jersey, Virginia, and Massachusetts, with lower voter turnouts, is an indication of a larger trend happening among voters described as the Rising American Electorate or RAE.

Hispanic shoppers revitalize Camden’s Federal Street

Emmanuel Flores stocks the shelves of the Plaza International market on Camden’s Federal Street with horchata mix, for his Guatemalan customers.

There is Ranchero sauce, too, from the Dominican Republic, and dried corn varieties he said are favored by Ecuadorean shoppers.

Flores is hoping his shop, which opened three weeks ago, will become the next to flourish in what has become a destination spot for Hispanic shoppers from throughout the region.

Hispanic leaders working toward better census response rate

Blanca Ramirez-Salazar understands the fear so many Hispanics have about filling out the questionnaire she’s been charged with promoting.

As a Hispanic immigrant herself, she understands what it’s like to fear someone will question your citizenship.

And as a longtime Hispanic advocate, she knows how important it is that Hispanics be counted accurately in the once-every-10 years U.S. Census.

Obama’s State of the Union: Immigration? Gays in the military?

White House press secretary Robert Gibbs confirmed a few more subjects that may surface in the State of the Union tomorrow night, including immigration and gays in the military — but he provided few details and noted that the address is still being edited.

“Let’s wait for tomorrow’s speech,” Gibbs said at one point.

The spokesman did say that Obama would mention immigration, but added that it’s up to Congress to get the ball rolling on new legislation. Gibbs said, “we’ve started a process on this,” and if Congress can put together “a coalition to get the way forward, then it’s something we’ll work through.”

Poll: Fla. voters want immigration laws enforced

TALLAHASSEE, Fla. — Florida voters don’t want immigration laws waived to make it easier for Haitians to stay in the United States or immigrate into the country, a new poll shows.

Fifty-one percent of 1,618 registered Florida voters surveyed by Quinnipiac (Conn.) University said they wanted immigration laws enforced compared to 43 percent opposed to them being waived in the wake of the deadly Haitian earthquake Jan. 12.

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